Having a strategy is important, but delivering it is what builds a business. And a strategy is delivered by people, not processes.

Leadership profile

Establishing a vision and setting a game–changing strategic growth agenda with actionable growth platforms and innovation strategies.

Inspiring and gaining stakeholder and organisational commitment to pursue a stretching ambition.

Defining the strategic enablers and creating structured capability building approaches and business systems to sustain the transformation.

Building engaged teams to deliver with speed.

Is your innovation failing to drive growth? Do you struggle to turn your strategy into action? to connect your technology and marketing capabilities and people? If that is your challenge, I can help you.

Recent business impact

Brand development

Repositioning the Philips brand to drive the business transformation to “Health & Wellbeing” (Innovation & You)

Digital innovation

Building Digital Innovation strategies, capabilities, new connected propositions and business models in smart appliances in Consumer Health & Wellbeing and Lifestyle

Holistic innovation

Connecting Brand, Design and Consumer Experience to extract the full value of innovations in revenue growth and brand equity building globally

Actionable insights

Championing local Consumer Insights enabling Global Innovation Platforms and fast-track delivery of local ideas. Major focus on Asia-first, global innovation development.

Growth pipeline

Delivering a pipeline of Champion Product Innovations driving global business growth and brand value in consumer health, personal care, domestic appliances and consumer electronics.

Collaborative innovation

Collaborating with Incubators, External Partners and Universities to fund and create an Intellectual Property pipeline and coming out with breakthrough Innovations with rapid Commercial scale–up.

Business experience


Founder. Innovation and Growth Acceleration, Value Creation and Innovation Strategy (Global).

Executive / Board Advisor to MD's of Public and Private institutions (Europe, Asia) Lead Mentor Startupbootcamp HighTech XL (Europe).


EVP, Chief Innovation, Marketing & Strategy Officer, Executive Team member, Philips Consumer Lifestyle (Global).

Head of Brand and Communications for the total Philips Group (Global).

GM Lifestyle incubator (Global).


Ascending positions to VP Innovation and R&D, Executive Team Member, Snackfood (Europe, Global).

Procter & Gamble

Ascending positions to Associate Director in product, technology, clinical and regulatory, Health & Beauty Care (Europe, Global).

Education and professional appointments

  • CEO executive coach at B2C and B2B companies
  • Science Journal on-line Advisory Board member
  • Asian Consumer Insights Board (Singapore EDB)
  • Brainport’s International Talent (Chairman, Netherlands)
  • Vice-Chairman Cosmetic Association Tech Committees (EU and Spain)
  • Cosmetology Science Advisory board (MOH Spain)
  • Business Management (LBS, IMD)
  • Leadership (CCL, IMD)
  • Strategic Innovation (MIT, IMD)
  • PhD Cell & Mol Biol (Cum Laude), Msc Life Sci (Hons), Bsc Biol from Purdue and Cordoba Universities